Callicarpa bodinieri 'Profusion'
Common name: 
Profusion Beautyberry
kal-i-KAR-pa bo-din-i-ER-i (bo-din-ee-E-ree)
Verbenaceae, now Lamiaceae
Callicarpa bodinieri var. giraldii 'Profusion'
Native to (or naturalized in) Oregon: 
  • Broadleaf deciduous shrub, grows to 6-10 ft (1.8-3 m), somewhat less in width, upright, bushy.   Leaves opposite, simple, elliptic to ovate-elliptic, 5-12 cm long, acuminate tip, margin toothed (denticulate or dentate), blue-green above, pubescent below, especially on veins, often exhibits a purple cast in fall.  Purplish flowers are followed by bright violet-purple fruit (3 mm).  It may hold the fruit into early winter but not through the winter.
  • Full sun for best heavy fruiting.
  • Hardy to USDA Zone (5) 6     The specis is native to central and western China.
  • 'Profusion' is the most common cultivar, it has an upright habit (it can be pruned to from a rounded, dense habit), bronze new growth, pale pink flowers, dark violet fruit.
  • bodinieri: after Emile Marie Bodinier (1842-1901), a French missionary who collected plants in China. This species was described and named in 1911 by Augustin Abel Hector Léveillé (1887-1918), a French botanist and priest. He studied tens of thousands of specimens sent to his Académie by collectors in the Far East, including Emile Bodinier.
  • ​Oregon State Univ. campus: southeast side Austin Hall, on Jefferson Way


Click image to enlarge
  • plant habit

    plant habit

  • leaves


  • flowering shoots

    flowering shoots

  • flower clusters and leaves

    flower clusters and leaves

  • flowers and developing fruit

    flowers and developing fruit

  • plant habit, late summer

    plant habit, late summer

  • plant habit, fall

    plant habit, fall

  • buds, late fall

    buds, late fall

  • plant habit, late fall

    plant habit, late fall

  • fruit, late fall

    fruit, late fall

  • fall fruit

    fall fruit