Common Name: 
Fringe Flower

Two or three species of evergreen shrubs or small tree to 3 m.  Leaves simple, alternate, to 5 cm, entire, slightly asymmetrical at the base.  Flowers in terminal clusters of 6-8, calyx 4-lobed, 4 petals, whitish, long (to 2.5 cm) and strap-like.  Fruit a woody capsule.
Loropetalum: from the Greek loron, thong, and petalon, petal; a reference to the long, narrow petals.

Hamamelidaceae (Witch Hazel Family)