Common Name: 
Scotch Heather
Scots Heather
Heather

Only one species in this genus, Calluna vulgaris (see below).  Widely distributed in the temperate regions of Europe, the British Isles, and Asia Minor.  The floral emblem of the Scots.
Calluna: from the Greek kallunein, to clean or sweep, a reference to the common ancient practice of using heather branches as brooms.

 

Pronunciation: 
ka-LU-na
Family: 
Ericaceae