Common Name: 
Menziesia

About 7 species of small deciduous shrubs, leaves alternate, simple, entire.  Flowers, 4-5 or so, in terminal clusters, corolla campanulate or urn-shaped, 4-5 rounded lobes; fruit 4-5 valved, leathery.
Menziesia: after Archibald Menzies (1745-1842), Scottish physician and naturalist who collected in the Pacific Northwest.

Pronunciation: 
men-zee-SHE-a
Family: 
Ericaceae